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Course Description

The concept of storytelling—either through branding and marketing, impact evaluation and reporting, or personal narratives—is a key element in social innovation. Storytelling implies effective communication, persuasion, and the ability to create a narrative that reinforces an organization’s mission. In helping students develop effective personal and organizational storytelling skills, this course will examine and apply concepts of personal leadership, marketing strategy, impact analysis and reporting, and approaches to scaling innovation.

How You Benefit

We hope that you will use this course to help you in your personal and professional goals. By successfully completing this course, you will understand how to:
•    Craft an individual leadership plan to guide your personal and career development.
•    Design an effective customer growth plan learn how to communicate your organization’s customer value proposition through common social media and advertising channels.  
•    Create and deliver an elevator pitch for a social venture.
•    Develop an effective impact measurement outline using leading frameworks for social and environmental impact analysis and reporting 
•    Adapt and deploy strategies to successfully scale or amplify the impact of social ventures.

Prerequisites

This course is intended to help you refine your own model for a new social venture. If you have not taken the first two courses in the series, Design Thinking for Social Innovation and Money Matters for Social Innovation, we ask that you enter this course only if you have:

  • A defined concept for a new social venture that you plan to lead or manage
  • Prior experience with social innovation, social entrepreneurship, and design thinking

Applies Towards the Following Certificates

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