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Designed for marketing professionals, digital strategists, brand managers, and business developers, this program will allow you to explore the ways in which your business can benefit from a sound digital marketing strategy. You’ll use this newfound knowledge to build a plan and measure its effectiveness.

Digital Marketing Strategies Certificate courses are offered on three consecutive Fridays, and the program is offered twice per year. You can complete the Digital Marketing Strategies Certificate in four or five months.

We are offing a new concentration, that can be taken as stand alone courses, or, if you have completed your Digital Marketing Strategies Certificate, you may add a Social Policy Concentration to your certificate.

Laptops are required, and wireless accounts may be obtained on campus at

Select a course to view details and to register.
WM404 Analytics
WM411 Content Strategy
WM405 Digital Media Integration
WM401 Intro to Digital Strategies
WM402 Search Engine Marketing
WM403 Social Media Marketing
Select a certificate for details including required courses.
Digital Marketing Strategies