This certificate covers the latest in digital marketing for today’s businesses—aligning people, architecture, processes, and tools. The certificate includes four courses offered twice per year and can be completed in as little as three months. Coursework includes lecture, guest speakers, real-world case studies, and class projects on topics relevant to your own organization.

Courses include

  • Introduction to Digital Strategies
  • Content Strategy
  • Social Media Marketing
  • Analytics

  Required Courses 
Minimum Required:  4  Course(s)
    WM401   Intro to Digital Strategies
    WM403   Social Media Marketing
    WM411   Content Strategy
    WM404   Analytics