WM405 Digital Media Integration

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Course Description

Consumer behavior and business requirements to engage audiences are constantly evolving. Learn the latest techniques in content marketing, storytelling and growing audiences to keep them engaged. This class is hands-on and works on a pre-chosen local PDX brand, developing a complete and advanced digital marketing strategy. Work from a project brief co-developed by the instructor and the local businesses that presents real-world experience for students and pro-bono strategies for local brands that need your expertise in digital marketing. Students will present their work to the business on the final day of class.

Questions about this course? Please contact CEPE at cepe@pdx.edu or 503.719.7655



WM405 is the final course in the Digital Marketing Strategies certificate and requires that registrants have successfully completed WM401, WM411 and WM403.


Applies Towards the Following Certificates


  WM405 - 013 Digital Media Integration      
  2017-2018 - Fall 2017   Status:  Canceled
Number of Sessions: 3 Sessions
Contact Hours: 21.0
Course Fee(s):
Course Fee non-credit    699.00
Potential Discount(s):
Referral Discount
  2.1 CEUs
Location:   Center for Executive and Professional Education
In-class:   Fri 8:30AM - 4:30PM
17 Nov 2017
Building: Crown Plaza Building
Room: Hayden (100B4)
In-class:   Fri 8:30AM - 4:30PM
01 Dec 2017 to 08 Dec 2017
Building: Crown Plaza Building
Room: Sauvie (100B1)
Delivery Options:  In Class
Instructors: Bryan Rhoads
  Section Notes:  

Class dates are November 17, December 1, and 8, 2017; 8:30 am - 4:30 pm. (No class the week of Thanksgiving)

Laptops are required.

The deadline to drop or transfer is at midnight five days before the class start. 
Many courses have wait lists, so this gives us time to fill any vacancies. Thank you!