WM405 Advanced Concepts: Digital Media Integration




Course Description

Consumer behavior and business requirements to engage audiences are constantly evolving. Learn the latest techniques in content marketing, storytelling and growing audiences to keep them engaged. This class is HANDS-ON and works on two pre-chosen local PDX brands, developing a complete and advanced digital marketing strategy. Work from a project brief co-developed by the instructor and the local businesses that presents real-world experience for students and pro-bono strategies for local brands that need your expertise in digital marketing. Students must present their work to the business on the final day of class.

Notes

WM405 is the final course in the Digital Marketing Strategies certificate and requires that registrants have successfully completed WM401, WM402, WM403 and WM404.

When you enroll in the 5 courses, you will see a message reminding you that WM401, WM402, WM403 and WM404 need to be completed before you may take WM405. This is so students may still receive the discount for the bundle option, by enrolling in all 5 courses at one time. Please click through to your cart to complete the transaction.


Applies Towards the Following Certificates



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