WM404 Analytics

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Course Description

Your website is a critical part of your business charged with meeting the goals of multiple business stakeholders. It can function as a self-contained channel for doing business, a marketing vehicle to drive business to another channel, or the destination to which other marketing drives business. It can be the entire experience a consumer has with a company or brand, or represent merely a portion of the consumer's overall brand experience. In this course you learn to identify the right things to measure on your site, how to gain insight from those measurements, and how to drive business performance improvements from those insights.

Questions about this course? Please contact CEPE at cepe@pdx.edu or 503.719.7655



  WM404 - 011 Analytics      
  2017-2018 - Fall 2017   Status:  Available
Number of Sessions: 3 Sessions
Contact Hours: 21.0
Course Fee(s):
Course Fee non-credit    699.00
Potential Discount(s):
Referral Discount
  2.1 CEUs
Location:   Center for Executive and Professional Education
In-class:   Tue 8:30AM - 4:30PM
07 Nov 2017 to 14 Nov 2017
Building: Crown Plaza Building
Room: Ross (100B3)
In-class:   Fri 8:30AM - 4:30PM
17 Nov 2017
Building: Crown Plaza Building
Room: Hayden (100B4)
Delivery Options:  In Class
Instructors: Mike Arnesen
  Section Notes:  

Course dates are November 7, 14, & 17 (Tuesday, Tuesday, Friday), 2017.

Laptops are required for this course. 

The deadline to drop or transfer is at midnight five days before the class start. 
Many courses have wait lists, so this gives us time to fill any vacancies. Thank you!