WM404 Analytics

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Course Description

Your website is a critical part of your business charged with meeting the goals of multiple business stakeholders. It can function as a self-contained channel for doing business, a marketing vehicle to drive business to another channel, or the destination to which other marketing drives business. It can be the entire experience a consumer has with a company or brand, or represent merely a portion of the consumer's overall brand experience. In this course you learn to identify the right things to measure on your site, how to gain insight from those measurements, and how to drive business performance improvements from those insights.


  WM404 - 009 Analytics      
  2015-2016 - Winter 2016   Status:  Available
Class Schedule: 3 Sessions
Contact Hours: 21.00
Course Fee(s):
Course Fee non-credit    $699.00
Potential Discount(s):
Referral Discount
  2.10 CEUs
Location:   Center for Executive and Professional Education
In-class:   Fri 8:30AM - 4:30PM
5 Feb 2016 to 19 Feb 2016
Building: Crown Plaza Building
Room: Sauvie (100B1)
Delivery Options:  In Class
Instructors: Ryan Summers
  Section Notes:  Laptops are required for this course.