WM404 Analytics

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Course Description

Your website is a critical part of your business charged with meeting the goals of multiple business stakeholders. It can function as a self-contained channel for doing business, a marketing vehicle to drive business to another channel, or the destination to which other marketing drives business. It can be the entire experience a consumer has with a company or brand, or represent merely a portion of the consumer's overall brand experience. In this course you learn to identify the right things to measure on your site, how to gain insight from those measurements, and how to drive business performance improvements from those insights.


Applies Towards the Following Certificates




Sections

  WM404 - 008 Measuring & Optimizing Your Website      
  2014-2015 - Winter 2015   Status:  Available
 
Class Schedule: 2 Sessions
Contact Hours: 15.00
Course Fee(s):
Course Fee non-credit    $550.00
Potential Discount(s):
Referral Discount
DMS 5 Course Bundle
Promotional Discount
Promotional Discount
Promotional Discount
  1.50 CEUs
Location:   Center for Executive and Professional Education
In-class:   Fri 10:00AM - 4:00PM
20 Mar 2015 to 27 Mar 2015
Building: Crown Plaza Building
Room: Ross (100B3)
 
Delivery Options:  In Class
  Section Notes:  Laptops and the book, Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors are required. You may purchase it from Amazon, or the retailer of your choice.

Laptops are required, and wireless accounts are available onsite