WM404 Analytics

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Course Description

Your website is a critical part of your business charged with meeting the goals of multiple business stakeholders. It can function as a self-contained channel for doing business, a marketing vehicle to drive business to another channel, or the destination to which other marketing drives business. It can be the entire experience a consumer has with a company or brand, or represent merely a portion of the consumer's overall brand experience. In this course you learn to identify the right things to measure on your site, how to gain insight from those measurements, and how to drive business performance improvements from those insights.

Questions about this course? Please contact CEPE at cepe@pdx.edu or 503.719.7655

 




Sections

  WM404 - 010 Analytics      
  2016-2017 - Winter 2017   Status:  Available
 
Class Schedule: 3 Sessions
Contact Hours: 16.5
Course Fee(s):
Course Fee non-credit    $699.00
Potential Discount(s):
Referral Discount
  1.65 CEUs
Location:   Center for Executive and Professional Education
In-class:   Fri 10:00AM - 4:30PM
10 Feb 2017 to 24 Feb 2017
Building: Crown Plaza Building
Room: Sauvie (100B1)
 
Delivery Options:  In Class
Instructors: Mike Arnesen
  Section Notes:  

Course dates are February 10, 17, and 24.

Laptops are required for this course. 

CANCELLATION POLICY
The deadline to drop or transfer is at midnight five days before the class start. 
Many courses have wait lists, so this gives us time to fill any vacancies. Thank you!