WM403 Social Media Marketing

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Course Description

The proliferation of social media platforms and applications has changed the marketing landscape significantly, impacting how we buy and sell products, and how we reach customers, interact with friends, and talk about things we like (or hate).

Understanding this fast-changing landscape and the opportunities available is critical to effectively leveraging social media marketing. In this class, we introduce a best-practice methodology, cover award-winning strategies and techniques, and give you the guidance and tools that help you create successful programs and campaigns.

Questions about this course? Please contact CEPE at cepe@pdx.edu or 503.719.7655

Applies Towards the Following Certificates


  WM403 - 011 Social Media Marketing      
  2016-2017 - Fall 2016   Status:  Available
Class Schedule: 3 Sessions
Contact Hours: 21.00
Course Fee(s):
Course Fee non-credit    $699.00
Potential Discount(s):
Referral Discount
  2.10 CEUs
Location:   Center for Executive and Professional Education
In-class:   Fri 8:30AM - 4:30PM
21 Oct 2016 to 4 Nov 2016
Building: Crown Plaza Building
Room: Sauvie (100B1)
Delivery Options:  In Class
Instructors: Jana Kopp, Tiffany Salzman
  Section Notes:  

Course dates are October 21, 28, and November 4, 2016; 8:30 am - 4:30 pm.

Laptops are required.

The deadline to drop or transfer is at midnight five days before the class start. 
Many courses have wait lists, so this gives us time to fill any vacancies. Thank you!