WM403 Social Media Marketing

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Course Description

The proliferation of social media platforms and applications has changed the marketing landscape significantly, impacting how we buy and sell products, and how we reach customers, interact with friends, and talk about things we like (or hate).

Understanding this fast-changing landscape and the opportunities available is critical to effectively leveraging social media marketing. In this class, we introduce a best-practice methodology, cover award-winning strategies and techniques, and give you the guidance and tools that help you create successful programs and campaigns.

Applies Towards the Following Certificates


  WM403 - 008 Social Media Marketing      
  2014-2015 - Winter 2015   Status:  Wait List
Class Schedule: 3 Sessions
Contact Hours: 15.00
Course Fee(s):
Course Fee non-credit    $675.00
Potential Discount(s):
DMS 4 Course Bundle
Referral Discount
  1.50 CEUs
Location:   Center for Executive and Professional Education
In-class:   Fri 10:00AM - 4:00PM
30 Jan 2015 to 13 Feb 2015
Building: Crown Plaza Building
Room: Ross (100B3)
Delivery Options:  In Class
Instructors: John Hartman, Siouxsie Jennett
  Section Notes:  

Laptops are required, and wireless accounts are available onsite