WM401 Intro to Digital Strategies

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Course Description

Keeping up with the ever-changing digital world is a challenge – even for digital professionals. To deliver compelling, relevant, and effective digital programs, you must have a comprehensive framework for identifying the most common drivers of digital communications and interactive experiences. And you must be able to create insightful strategies that define and guide a wide array of disciplines required to bring your digital experiences to life, including branding, design, usability, technology, and development.


For students pursuing the certificate, there is a required “Fourth day” presentation, the date of which will be determined during the first course. It involves an Ignite style, 5 minute presentation on your brand, your company or a non-profit, given to a panel of judges made up of local industry professionals. The top 5 presenters from this class may have the opportunity to present at the SoMe (Social Media) Awards, held in May in Portland.

Applies Towards the Following Certificates


  WM401 - 008 Intro to Digital Strategies      
  2014-2015 - Winter 2015   Status:  Available
Class Schedule: 3 Sessions
Contact Hours: 15.00
Course Fee(s):
Course Fee non-credit    $675.00
Potential Discount(s):
Referral Discount
DMS 5 Course Bundle
Promotional Discount
Promotional Discount
Promotional Discount
  1.50 CEUs
Location:   Center for Executive and Professional Education
In-class:   Fri 10:00AM - 4:00PM
9 Jan 2015 to 23 Jan 2015
Building: Crown Plaza Building
Room: Ross (100B3)
Delivery Options:  In Class
Instructors: Lisa Peyton
  Section Notes:  

Laptops are required, and wireless accounts are available onsite

The book, Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation is optional for this class. It is available on Amazon, or at a retailer of your choice.