WM401 Intro to Digital Strategies

Course Description

Keeping up with the ever-changing digital world is a challenge – even for digital professionals. To deliver compelling, relevant, and effective digital programs, you must have a comprehensive framework for identifying the most common drivers of digital communications and interactive experiences. And you must be able to create insightful strategies that define and guide a wide array of disciplines required to bring your digital experiences to life, including branding, design, usability, technology, and development.


For students pursuing the certificate, there is a required “Fourth day” presentation, the date of which will be determined during the first course. It involves an Ignite style, 5 minute presentation on your brand, your company or a non-profit, given to a panel of judges made up of local industry professionals. 

Applies Towards the Following Certificates

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.