AO405 Athletic and Outdoor Branding & Positioning

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Course Description

What’s in a brand? Everything! While products have life cycles, a brand’s life can span ages. Brands add incredible value to companies because of the associations, loyalty, and equity that they build with customers. The best brands are based on strong ideas and are supported by extraordinary creativity and advertising. Consider the Nike Swoosh, one of the most recognized brand symbols in the world. How did Nike build this tremendous brand equity? In this course you will learn the importance of both brand management and positioning strategies. Positioning involves placing a product in the competitive marketplace and creating a powerful impression in the customer’s mind while also differentiating from competitors. This course will also review effective sales and go-to-market strategies for Athletic and Outdoor companies of all sizes. The sales force is responsible for delivering the brand and positioning message to the customer.


Applies Towards the Following Certificate(s)




Sections

  AO405 - 001 Athletic and Outdoor Branding & Positioning      
  2013-2014 - Spring 2014   Status:  Available
 
Number of Sessions: 5
Contact Hours: 15.0
Course Fee(s):
Course Fee non-credit    $435.00
Potential Discount(s):
Referral Discount
  1.50 CEUs
Location:   Center for Executive and Professional Education
In-class:   Mon, Wed 6:00PM - 9:00PM
7 May 2014 to 21 May 2014
Building: Crown Plaza Building
Room: Ross (100B3)
 
Instruction Method:  In Class
Instructors: Ian Yolles
  Section Note(s):  

Class dates are May 7, 12, 14, 19, and 21, 2014.


This is the 5th class in the Athletic & Outdoor Industry Product Management Certificate Program.