AO405 Athletic and Outdoor Branding & Positioning

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Course Description

What’s in a brand? Everything! While products have life cycles, a brand’s life can span ages. Brands add incredible value to companies because of the associations, loyalty, and equity that they build with customers. The best brands are based on strong ideas and are supported by extraordinary creativity and advertising. Consider the Nike Swoosh, one of the most recognized brand symbols in the world. How did Nike build this tremendous brand equity? In this course you will learn the importance of both brand management and positioning strategies. Positioning involves placing a product in the competitive marketplace and creating a powerful impression in the customer’s mind while also differentiating from competitors. This course will also review effective sales and go-to-market strategies for Athletic and Outdoor companies of all sizes. The sales force is responsible for delivering the brand and positioning message to the customer.

Questions about this course? Please contact CEPE at or 503.719.7655

Applies Towards the Following Certificates


  AO405 - 004 Athletic and Outdoor Branding & Positioning      
  2016-2017 - Winter 2017   Status:  Available
Class Schedule: 5 Sessions
Contact Hours: 15.0
Course Fee(s):
Course Fee non-credit    435.00
Potential Discount(s):
Referral Discount
  1.5 CEUs
Location:   Center for Executive and Professional Education
In-class:   Mon, Wed 6:00PM - 9:00PM
27 Feb 2017 to 13 Mar 2017
Building: Crown Plaza Building
Room: Ross (100B3)
Delivery Options:  In Class
  Section Notes:  

Class dates are February 27, March 1, 6, 8, &13, 2017. (6-9 pm)

This is the 5th & final class in the Athletic & Outdoor Industry Product Management Certificate Program, for students who are taking them in order.

Cancellation Policy

The deadline to drop or transfer is at midnight five days before the class start date.