Product is the most important component of the athletic and outdoor industry. In order to have a better understanding of the industry, it is important to comprehend all of the steps involved in bringing a product to market. This course will take you on a high-level journey through the production planning process, all the way from concept to consumer. This includes all the steps from idea generation to go-to-market. This course will not focus on the design component, but will provide you with a comprehensive picture of the importance and value of all the steps from creating to launching a product. You will begin by learning research techniques to evaluate the A&O market, determine the potential success of a company’s new product, and then learn how to select the right product and/or range of products to meet consumer demands. You will also explore the financial implications of each decision throughout the product planning process.
Questions about this course? Please contact CEPE at firstname.lastname@example.org or 503.719.7655