AO402 Athletic and Outdoor Product Planning

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Course Description

Product is the most important component of the athletic and outdoor industry. In order to have a better understanding of the industry, it is important to comprehend all of the steps involved in bringing a product to market. This course will take you on a high-level journey through the production planning process, all the way from concept to consumer. This includes all the steps from idea generation to go-to-market. This course will not focus on the design component, but will provide you with a comprehensive picture of the importance and value of all the steps from creating to launching a product. You will begin by learning research techniques to evaluate the A&O market, determine the potential success of a company’s new product, and then learn how to select the right product and/or range of products to meet consumer demands. You will also explore the financial implications of each decision throughout the product planning process.

Applies Towards the Following Certificates


  AO402 - 004 Athletic and Outdoor Product Planning      
  2015-2016 - Fall 2015   Status:  Available
Class Schedule: 5 Sessions
Contact Hours: 15.0
Course Fee(s):
Course Fee non-credit    $435.00
Potential Discount(s):
Referral Discount
  1.50 CEUs
Location:   Center for Executive and Professional Education
In-class:   Mon, Wed 6:00PM - 9:00PM
14 Oct 2015 to 28 Oct 2015
Building: Crown Plaza Building
Room: Ross (100B3)
Delivery Options:  In Class
Instructors: Mitch Menendez
  Section Notes:  

Class dates are October 14, 19, 21, 26, & 28, 2015, 6-9 pm.

This is the 2nd class in the Athletic & Outdoor Product Management Certificate Program.