AO402 Athletic and Outdoor Product Planning

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Course Description

Product is the most important component of the athletic and outdoor industry. In order to have a better understanding of the industry, it is important to comprehend all of the steps involved in bringing a product to market. This course will take you on a high-level journey through the production planning process, all the way from concept to consumer. This includes all the steps from idea generation to go-to-market. This course will not focus on the design component, but will provide you with a comprehensive picture of the importance and value of all the steps from creating to launching a product. You will begin by learning research techniques to evaluate the A&O market, determine the potential success of a company’s new product, and then learn how to select the right product and/or range of products to meet consumer demands. You will also explore the financial implications of each decision throughout the product planning process.

Questions about this course? Please contact CEPE at or 503.719.7655

Applies Towards the Following Certificates


  AO402 - 006 Athletic and Outdoor Product Planning      
  2017-2018 - Fall 2017   Status:  Available
Number of Sessions: 5 Sessions
Contact Hours: 15.0
Course Fee(s):
Course Fee non-credit    499.00
Potential Discount(s):
Early Bird Discount
Referral Discount
  1.5 CEUs
Location:   Center for Executive and Professional Education
In-class:   Mon, Wed 6:00PM - 9:00PM
30 Oct 2017 to 13 Nov 2017
Building: Crown Plaza Building
Room: Ross (100B3)
Delivery Options:  In Class
Instructors: Mitch Menendez
  Section Notes:  

Class dates are October 30 & November 1, 6, 8, 13, 2017, 6-9 pm.

This is the 2nd class in the Athletic & Outdoor Product Management Certificate Program.

Cancellation Policy

The deadline to drop or transfer is at midnight five days before the class start date.