AO401 Introduction to the Athletic and Outdoor Industry




Course Description

The Introduction to the Athletic and Outdoor (A&O) Industry course focuses on the overarching challenges people working in the industry face every day. This includes exploring challenges in innovation, incorporating sustainability practices, branding and positioning, strategic planning, and achieving long-term strategic objectives as well as short-term goals. Competition in this industry is tremendous with global brands dominating the market and start-up businesses emerging at a rapid pace; this course examines strategic initiatives of the global players as well as the developing companies that are tomorrow’s innovators.

Questions about this course? Please contact CEPE at cepe@pdx.edu or 503.719.7655


Applies Towards the Following Certificates



Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.