AO401 Introduction to the Athletic and Outdoor Industry

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Course Description

The Introduction to the Athletic and Outdoor (A&O) Industry course focuses on the overarching challenges people working in the industry face every day. This includes exploring challenges in innovation, incorporating sustainability practices, branding and positioning, strategic planning, and achieving long-term strategic objectives as well as short-term goals. Competition in this industry is tremendous with global brands dominating the market and start-up businesses emerging at a rapid pace; this course examines strategic initiatives of the global players as well as the developing companies that are tomorrow’s innovators.

Applies Towards the Following Certificates


  AO401 - 003 Introduction to the Athletic and Outdoor Industry      
  2014-2015 - Winter 2015   Status:  Canceled
Class Schedule: 5 Sessions
Contact Hours: 15.0
Course Fee(s):
Course Fee non-credit    $435.00
Potential Discount(s):
Early Bird Discount
Referral Discount
  1.50 CEUs
Location:   Center for Executive and Professional Education
In-class:   Mon, Wed 6:00PM - 9:00PM
2 Mar 2015 to 16 Mar 2015
Building: Crown Plaza Building
Room: Ross (100B3)
Delivery Options:  In Class
  Section Notes:  

Class dates are March 2, 4, 9, 11, & 16, 2015.

This is the 1st class in the Athletic & Outdoor Product Management Certificate Program.