WM555 Content Marketing Strategies

 Email this information to yourself or a friend
 Remind me of this course at a later date



Course Description

Students will learn about the foundations, strategies and frameworks for building a comprehensive content strategy. Focus includes: Proper segmentation techniques, Defining a content strategy, Building personas, and channel strategies. Students will engage with teams to develop and present Content Strategies using proven frameworks and approaches and receive critiques from course instructors.


Applies Towards the Following Certificate(s)




Sections

  WM555 - 001 Content Marketing Strategies      
  2013-2014 - Spring 2014   Status:  Available
 
Number of Sessions: 2
Contact Hours: 12.0
Course Fee(s):
Tuition non-credit    $585.00
Potential Discount(s):
Advanced Digital Strategies Bundle Discount
Referral Discount
  1.20 CEUs
Location:   Center for Executive and Professional Education
In-class:   Fri 10:00AM - 4:00PM
2 May 2014 to 9 May 2014
Building: Crown Plaza Building
Room: Hayden (100B4)
 
  Section Note(s):  

Students will learn about the foundations, strategies and frameworks for building a comprehensive content strategy. Focus includes: Proper segmentation techniques, Defining a content strategy, Building personas, and channel strategies. Students will engage with teams to develop and present Content Strategies using proven frameworks and approaches and receive critiques from course instructors.