WM553 Advanced Social Media Marketing Tactics




Course Description

As social media continues to explode, conversations with – and about – individuals and businesses are taking place instantaneously on a global platform. This unprecedented intimacy, immediacy and reach are changing the very nature of company/customer relationships, creating virtually limitless opportunities for feedback, promotion, brand-building and monetization.
Advanced Social Media provides the practical tools and strategies required to successfully navigate social networks, leverage social tools, and capitalize on their powerful word-of-mouth lift. It also offers expert guidance on how to define goals and measure these interactive marketing efforts against the goals.


Applies Towards the Following Certificate(s)



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