BB403 Strategic Craft Beverage Marketing




Course Description

Everything you need to know about developing your beverage brand and creating a marketing plan. You will learn and develop tools for market analysis, strategy, brand management and pricing. Marketing communications and distribution will also be covered.

Prerequisite: BB402 Craft Beverage Business Management 

See Strategic Craft Beverage Marketing for complete course description.

Questions about this course? Please contact CEPE at cepe@pdx.edu or 503.719.7655


Applies Towards the Following Certificates



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