Today, companies must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed. Research indicates that digital marketing budgets are increasing dramatically, and digital media campaigns are becoming a pivotal part of effective marketing plans.

 

The Advanced Digital Strategies Certificate program has been created to have more in-depth knowledge and analysis of digital strategies.Strengthen your understanding of digital marketing and strategies, customer engagement and analysis. Courses include SEO, paid media, social media and content strategy. Optimize your marketing efforts through analysis and effective integration of digital initiatives with exiting marketing activities.

The marketing industry is undergoing a fundamental transformation. Consumers and businesses are increasingly shifting their attention from traditional media marketing to the Internet, wireless devices, and other digital media. Today, companies must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed. Research indicates that digital marketing budgets are increasing dramatically, and digital media campaigns are becoming a pivotal part of effective marketing plans.

This program focuses on helping marketers build and sustain successful, integrated digital media marketing programs. Marketing professionals with expertise in this area are invaluable assets to any organization as emerging technology continues to affect the way marketing is practiced today.Students will leave the certificate with an understanding of client engagement and presentation, strategic digital communications consulting and a solid understanding of effective application of these strategies

As advanced students, this certificate requires the student to be familiar and comfortable with digital communications tactics and to understand the strategic application of these for business and non-profits..Students must have either completed the Digital Marketing Strategies Certificate program, or have demonstrated a working knowledge of digital marketing.




  Required 
Minimum Required:  4  Courses
    WM552   Advanced Search Engine Marketing and Paid Media 12.0 hours
    WM553   Advanced Social Media Marketing Tactics 12.0 hours
    WM554   Advanced Analytics and Optimization 12.0 hours
    WM555   Content Marketing Strategies 12.0 hours
  Optional 
Minimum Required:  0  Courses
    WM560   Practicum: Content Marketing Strategies 2.0 hours
    WM557   Practicum:Advanced Search Strategies 2.0 hours
    WM558   Practicum: Advanced Social Media Marketing 2.0 hours
    WM559   Practicum: Advanced Analytics and Optimization 2.0 hours