Today, companies must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed. Research indicates that digital marketing budgets are increasing dramatically, and digital media campaigns are becoming a pivotal part of effective marketing plans.
The Advanced Digital Strategies Certificate program has been created to have more in-depth knowledge and analysis of digital strategies.Strengthen your understanding of digital marketing and strategies, customer engagement and analysis. Courses include SEO, paid media, social media and content strategy. Optimize your marketing efforts through analysis and effective integration of digital initiatives with exiting marketing activities.
The marketing industry is undergoing a fundamental transformation. Consumers and businesses are increasingly shifting their attention from traditional media marketing to the Internet, wireless devices, and other digital media. Today, companies must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed. Research indicates that digital marketing budgets are increasing dramatically, and digital media campaigns are becoming a pivotal part of effective marketing plans.
This program focuses on helping marketers build and sustain successful, integrated digital media marketing programs. Marketing professionals with expertise in this area are invaluable assets to any organization as emerging technology continues to affect the way marketing is practiced today.Students will leave the certificate with an understanding of client engagement and presentation, strategic digital communications consulting and a solid understanding of effective application of these strategies
As advanced students, this certificate requires the student to be familiar and comfortable with digital communications tactics and to understand the strategic application of these for business and non-profits..Students must have either completed the Digital Marketing Strategies Certificate program, or have demonstrated a working knowledge of digital marketing.
Minimum Required: 4 Courses
|WM552 Advanced Search Engine Marketing and Paid Media|
|WM553 Advanced Social Media Marketing Tactics|
|WM554 Advanced Analytics and Optimization|
|WM555 Content Marketing Strategies|
Minimum Required: 0 Courses
|WM560 Practicum: Content Marketing Strategies|
|WM557 Practicum:Advanced Search Strategies|
|WM558 Practicum: Advanced Social Media Marketing|
|WM559 Practicum: Advanced Analytics and Optimization|